SEO Simplified
SEO is essentially a constantly evolving study of what factors the search engines take into account when they ‘rank’ you in their natural search listings. These lists are the main results that are shown when you do a search. They’re different from the ads that companies have paid for. Pay Per Click adverts are generally sectioned off down the right hand side, with a couple across the top of the page. All the others are ‘naturally’ listed from the Search Engine’s index. Sites are graded by how relevant they are, and how important they are (according to the SE!).