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When it comes to search engine marketing, the biggest is Google Adwords, but many people are critical of the Google’s iron fist approach to doing business. There are many complaints voiced on the internet about Google’s lack of personal communication with their customers. As a result, more people than ever are using Microsoft Adcenter.

A lot of people search Microsoft Yahoo Advertising Adcenter in search of responsive customer service. Well, Yahoo and Microsoft are no longer working together on their pay per click advertising. In late 2006, Microsoft created MSN Adcenter, dissolving their advertising partnership with Yahoo.

One of the main complaints advertisers have about Adwords from Google is that they will create and pay for a campaign and then their account gets flagged for possible violation of terms. Software triggered the review, but the reviews may not take place for several weeks.

The biggest gripe may be that their money is in limbo. They can not take it out and go somewhere else. It is almost being held hostage. It might not matter for wealthy customers, but for most people it is a major problem.

Add to that, the fact that Google makes it next to impossible to communicate with them, and the aggravation often turns to strong anger. Many marketers get so angry, they decide to spend all their PPC advertising budget, in the future, on Microsoft Adcenter.

Google’s response to criticism is that they are the victims of success. They say they can’t afford to give everyone traditional customer service. Critics contend they are just too greedy to spend the money.

One thing there is no disagreement about is the fact that search engine pay per click marketing is revolutionary advertising because of its ability to let you target you prospects in ways that were unimaginable before the internet. The magic is in the keyword research.. A keyword is whatever anyone types into a search engine in an effort to find what they are looking for.

Some search engines, like Microsoft Adcenter, have tools that tell you, on average, how many times a keyword is used per month. They will even give you a list of related keywords, sometimes in the hundreds. This is a treasure trove of information.

You can get your ad on the first page of search results if you bid high enough. That is why this is so powerful. Instead of competing with millions of websites, you can get your ad on the first page, and you only get charged when someone actually clicks on your ad. However, the price of keywords are higher when they are popular.

So, instead of bidding on the most popular ones, your research will show you related keywords that don’t have nearly as much competition. This will make them more affordable. Microsoft Adcenter is far superior in terms of honing in a demographic categories, and showing your ads only to people with certain buying behaviors. They have massive amounts of data collected from MSN’s . NET passport system, which makes this possible.

Jim Yaghi is an interweb marketer and pay per click specialist. Go to his website to learn about advertising on Google and Microsoft Adcenter. Get his Incredible, Free Traffic Blueprint, Google Switch, Today