Mobile Marketing Gives Option To Offer More Contact Points
Too many advertisers create ads as if people will only see or hear it once. They feel they can only offer one or two response mechanisms so as to not confuse prospects with options.
Consumers will be exposed to the ad multiple times, and advertisers need to allow for this repetition. Many consumers might not realise they want to participate in the offer in the ad until they have heard it multiple times.
After multiple exposures to the ad they will recognise it and focus the call-to-action options. So in a 30 second ad, this means they will largely ignore the first 20 seconds and focus on the last 10 where the response options are listed.
A consumer wanting to take up an offer in an ad will be actively listening for ways to accept the offer or find out more information. Their attention is high, so you have the opportunity to add an extra call-to-action. Including a text marketing interaction option provides consumers with a quick and easy way to interact with a business and register their interest in the product on offer.
Give them a choice: a free calling number for those that want to talk and can stop what they are doing; a web site for those that want to go to the web later; and an SMS keyword, for those with limited time to respond, or want immediate info. So rather than being a distraction, including the simple SMS text option allows a business to attract a wider range of clients.
Mobile marketing companies provide many options to businesses when setting up their campaigns. A customer can be sent a response advising them they will be called at a later time, or the message could include the business’s contact details, or a further step the customer can take. These text responses are set up by the business when starting a new campaign, so the only limit is the length of the text.
Each new campaign can have a different text message response, it’s an easy and flexible way to increase the effectiveness of an advertising campaign.
Learn more about mobile marketing. Stop by www.txt2get.com.au where you can find out all about text marketing and what it can do for you.